CDP Week | Segment

Thank you for joining us at CDP Week 2020

During the week of October 19, 2020, nearly 5,000 customer data leaders joined us for an incredible industry event. Now, all the content and presentations are available on-demand. We can’t wait to see you for the next one in 2021.

View on-demand

Featuring

Ajay Gopal

Steven Casey

Jeff Lawson

Laura Brodie

Nick Simha

Brett Billick

Chris Colinsky

Josh Rab

Joshua Wexler

Rob Fuller

Sam Nordstrom

Anand Deshpande

Aditi Jain

Jennifer Stephenson

Patti Chan

George Jeng

Neel Adhya

Nick Betit

Jay Nawaz

Jason Lambert

Jean-Denis Greze

Mark Kahn

Noah Rosenberg

Rio Longacre

Mike Doll

Uri Feld

CDP Week On-Demand

CDP Week On-Demand brings together all of the great content from Segment's immersive online conference, designed to help companies create superior customer experiences using customer data.

Learn how leading brands use CDPs to accelerate growth, look at how industry trends will shape the category, and project how your business will stay ahead in today's digital transformation.

Featuring

Aditi Jain

Director of Ecommerce

Ajay Gopal

Chief Strategy Officer

Jennifer Stephenson

Vice President, Digital Hub

Steven Casey

Principal Analyst

Patti Chan

VP of Product

Peter Reinhardt

CEO & co-founder

George Jeng

Head of Internal Product

Jeff Lawson

CEO & co-founder

Neel Adhya

Chief Digital Officer

Aimee Menne

Director, Solutions Architecture

Nick Betit

Marketing Analytics Lead

Laura Brodie

Director of Customer Lifecycle & Growth

Jay Nawaz

Head of Product - Platform

Nick Simha

Sr. Leader, Solution Architecture - ISV

Christy Haragan

Solutions Engineer

Brett Billick

Chief Marketing Officer

Calvin French-Owen

Co-founder

Chris Colinsky

Chief Technology Officer

Jason Lambert

VP of Product

Josephine Liu

Product Manager

Jean-Denis Greze

Head of Engineering

Josh Rab

Vice President, Commercial Operations and Technology

Mark Kahn

General Counsel & VP of Policy

Joshua Wexler

Chief Product Officer

Katrina Wong

VP, Product Marketing and Demand Generation

Kevin Garcia

Head of Product Marketing

Noah Rosenberg

Director of Digital Growth

Purva Adke

Solutions Engineer

Rio Longacre

Managing Director, Customer Strategy & MarTech

Rob Fuller

Customer Data Orchestration Practice Lead

Mike Doll

Head of Data & Analytics

Maya Spivak

Head of Brand Marketing

Rachel Landers

Product Manager

Sam Nordstrom

Principal Product Manager

Uri Feld

Customer Marketing Insights & Communications Lead

Anand Deshpande

Head of Startup Program

Agenda

Company keynote: The future of personalized experiences

Peter Reinhardt, CEO and co-founder @ Segment
Monday, October 19th at 9:00AM PT

Product keynote: Uncovering CDPs—The right way to solve customer data

Calvin French-Owen, CTO and co-founder @ Segment
Monday, October 19th at 9:30AM PT

AMA: Uncovering scalable marketing channels in uncertain times

Purva Adke, Solutions Engineer @ Segment
Monday, October 19th at 10:00AM PT

Leveraging consumer privacy safeguards as competitive differentiation [Invite-only Roundtable]

Mark Kahn, General Counsel and VP of Policy @ Segment
George Jeng, Head of Internal Product @ VICE Media
Monday, October 19th at 10:00AM PT

How data-empowered teams make the right real-time decisions [Invite-only Roundtable]

Tido Carriero, Chief Product Development Officer @ Segment
Uri Feld, Insights & Communications Lead, Customer Marketing @ IBM
Monday, October 19th at 10:00AM PT

Rethinking customer acquisition strategies in a direct-to-consumer-first era [Invite-only Roundtable]

Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Patti Chan, VP of Product @ Imperfect Foods
Monday, October 19th at 10:00AM PT

AMA: Personalized marketing trends of 2020

Christy Haragan, Solutions Engineer @ Segment
Monday, October 19th at 10:30AM PT

Global insights: How to survive and thrive in a changing buying environment

Steve Casey, Principal Analyst @ Forrester
Monday, October 19th at 11:00AM PT

EMEA insights: How to survive and thrive in a changing buying environment

Steve Casey, Principal Analyst @ Forrester
Tuesday, October 20th at 6:00AM PT

Digitizing human experiences: Financial relationships [Invite-only Roundtable]

Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Josh Rab, Vice President, Commercial Operations and Technology @ Intuit
Tuesday, October 20th at 8:30AM PT

Offline to online: How Blue Bottle Coffee is digitizing the cafe experience

Aditi Jain, Director, Ecommerce @ Blue Bottle Coffee
Tuesday, October 20th at 9:00AM PT

Accelerate your business by making decisions in real time [Invite-only Roundtable]

Calvin French-Owen, CTO and co-founder @ Segment
Nick Simha, Senior Leader of Solution Architecture - ISV @ AWS
Tuesday, October 20th at 9:00AM PT

How to build a unified data strategy to transform your customer experience

Jay Nawaz, Head of Product - Platform Services, MYOB
Tuesday, October 20th at 9:30AM PT

Accelerating your business with digital experimentation

Kevin Garcia, Head of Product Marketing @ Segment
Laura Brodie, Director, Customer Lifecycle and Growth @ Ritual
Joshua Wexler, Chief Product Officer @ Chopra Global
Mike Doll, Head of Data & Analytics @ Udacity
Tuesday, October 20th at 10:00AM PT

AMA: How to scale your growth and analytics stack

Christy Haragan, Solutions Engineer @ Segment
Tuesday, October 20th at 10:45AM PT

AMA: Behind the scenes: Building a customer data pipeline for all teams

Calvin French-Owen, CTO and co-founder @ Segment
Tuesday, October 20th at 11:20AM PT

Building the new financial services experience through reliable customer data [Invite-only Roundtable]

Abbas Ali, Head of Customer Success and Value Engineering @ Segment
Sam Nordstrom, Principal Product Manager @ One Finance Inc.
Wednesday, October 21st at 8:00AM PT

Stay ahead of the mass migration to direct-to-consumer [Invite-only Roundtable]

Kevin Garcia, Head of Product Marketing @ Segment
Chris Colinsky, CTO @ MeUndies
Wednesday, October 21st at 8:00AM PT

Evolving at the speed of digital

Jennifer Stephenson, Vice President, Digital Hub @ CSAA
Wednesday, October 21st at 9:00AM PT

Create better digital learning experiences with customer data governance

Nick Betit, Marketing Analytics Lead @ Discovery Education
Wednesday, October 21st at 9:30AM PT

No time to waste: An inside look at what digital acceleration actually looks like

Maya Spivak, Head of Global Brand Marketing and Comms @ Segment
Nilanjan (Neel) Adhya, Chief Digital Officer Cognitive Applications @ IBM
Jean-Denis Greze, Head of Engineering @ Plaid
Jason Lambert, Global VP, Product @ Anheuser-Busch InBev
Wednesday, October 21st at 10:00AM PT

AMA: Building a culture of experimentation to drive organic growth

Calvin French-Owen, CTO and co-founder @ Segment
Wednesday, October 21st at 11:00AM PT

AMA: How to scale and manage your customer data

Purva Adke, Solutions Engineer @ Segment
Wednesday, October 21st at 11:30AM PT

Fireside Chat: The future of customer engagement

Peter Reinhardt, CEO and co-founder @ Segment
Jeff Lawson, CEO and co-founder @ Twilio
Wednesday, October 21st at 12:15PM PT

How B2B companies can achieve a single view of the customer to drive personalization

Josephine Liu, Product Manager @ Segment
Thursday, October 22nd at 9:00AM PT

Future-proof your business with comprehensive customer data [Invite-only Roundtable]

Ilya Volodarsky, Co-founder & President @ Segment
Ajay Gopal, Chief Strategy Officer @ Sun Basket, Inc.
Thursday, October 22nd at 9:00AM PT

Aligning the CMO and CIO around customer data to fuel digital growth [Invite-only Roundtable]

Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Brett Billick, CMO @ Self Financial, Inc.
Thursday, October 22nd at 9:00AM PT

How retail companies can achieve a single view of the customer to drive personalization

Josephine Liu, Product Manager @ Segment
Thursday, October 22nd at 9:00AM PT

Taking a privacy-first approach to customer data collection

Cian Martin, Senior Corporate Counsel, EMEA @ Segment
Rachel Landers, Product Manager @ Segment
Thursday, October 22nd at 9:30AM PT

Built for digital: Why enterprises need to reinvent how they create digital experiences

Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Robert Fuller, Principal Director of Digital Solution Architects @ Accenture
Noah Rosenberg, Chief Digital Advisor & Director of Digital Product Growth @ WWT
Rio Longacre, Managing Director for Customer Strategy & Martech @ Slalom
Thursday, October 22nd at 10:00AM PT

Growing faster with the right startup stack

Anand Deshpande, Head of Startup Program @ Segment
Thursday, October 22nd at 10:00AM PT

Live series: How to ensure your CDP project is a success

Abbas Haider Ali, Head of Customer Success and Services @ Segment
Aimee Menne, Director, Solutions Architect @ Segment
Seth Familian, Principal, Advisory Services @ Segment
Thursday, October 22nd at 11:00AM PT

How Instacart scaled a culture of data-driven experimentation

Kevin Garcia, Head of Product Marketing @ Segment
Brandon Leonardo, Co-founder @ Instacart
Thursday, October 22nd at 12:00PM PT

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