Everywhere
Featuring
Featuring
Steven Casey
Steven Casey
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Jay Nawaz
Jay Nawaz
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Aditi Jain
Aditi Jain
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Jennifer Stephenson
Jennifer Stephenson
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Steven Casey
Steven Casey
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About

- CDP Week is Segment’s immersive online conference, designed to help companies create superior customer experiences using customer data. - Learn how leading brands use CDPs to accelerate growth, look at how industry trends will shape the category, and project how your business will stay ahead in today’s digital transformation.

4 days of sessions and workshops
3,000 Attendees
25+ Industry speakers
Thousands of dollars in prizes and gift cards for attendees

Featuring

Purva Adke
Purva Adke Solutions Engineer

AMA: Uncovering scalable marketing channels in uncertain times

Steven Casey
Steven Casey Principal Analyst
Forrester

EMEA insights: How to survive and thrive in a changing buying environment

Jennifer Stephenson
Jennifer Stephenson Vice President, Digital Hub
CSAA Insurance Group

Evolving at the speed of digital

Jay Nawaz
Jay Nawaz Head of Product - Platform

How to build a unified data strategy to transform your customer experience

Steven Casey
Steven Casey Principal Analyst
Forrester

Global insights: How to survive and thrive in a changing buying environment

Aditi Jain
Aditi Jain Director of Ecommerce

Offline to online: How Blue Bottle Coffee is digitizing the cafe experience

Peter Reinhardt
Peter Reinhardt CEO & Co-founder

Company keynote: The future of personalized experiences

Josephine Liu
Josephine Liu Product Manager

How retail companies can achieve a single view of the customer to drive personalization

Katrina Wong
Katrina Wong VP, Product Marketing and Demand Generation

Rethinking customer acquisition strategies in a direct-to-consumer-first era [Invite-only Roundtable]

Christy Haragan
Christy Haragan Solutions Engineer

AMA: How to scale your growth and analytics stack

Calvin French-Owen
Calvin French-Owen Co-founder

Behind the scenes: Building a customer data pipeline for all teams

Calvin French-Owen
Calvin French-Owen Co-founder

AMA: Building a culture of experimentation to drive organic growth

Purva Adke
Purva Adke Solutions Engineer

AMA: How to scale and manage your customer data

Josephine Liu
Josephine Liu Product Manager

How B2B companies can achieve a single view of the customer to drive personalization

Christy Haragan
Christy Haragan Solutions Engineer

AMA: Personalized marketing trends of 2020

Calvin French-Owen
Calvin French-Owen Co-founder

Product keynote: Uncovering CDPs—The right way to solve customer data

Agenda

Day 1 Monday, October 19 Segment’s CEO and CTO will kick-off the day with an industry and product keynote, revealing big trends and Segment’s accompanying product roadmap to serve them. End the day with Forrester analyst Steven Casey who will share more on the current state of customer data.
Day 2 Tuesday, October 20 Join leaders from global brands breaking the mold on real-time personalization. Interact with some of the most successful leaders implementing and using CDPs within their global organizations.
Day 3 Wednesday, October 21 Enjoy presentations and panels by engineering, data, and marketing leaders from companies like Plaid, IBM, CSAA, Goldman Sachs, and more.
Day 4 Thursday, October 22 Product day! Immerse yourself in Segment’s CDP with product deep-dives, demos, and step-by-step guidance on how to ensure your CDP project is successful.
View full agenda

FAQs

CDP Week takes place October 19th-22nd, 2020. Each day begins at 9am PT and will end at or before 1pm PT. If you miss the live events, everything will be available for on-demand viewing thereafter.

Tickets to CDP Week are $59 and include your pass to all 4-days worth of content, workshops, ask-me-anything (AMA) sessions, analyst presentations, and more. We’ll also be raffling off thousands of dollars worth of amazing prizes daily, including products and gift cards to Peloton, EQ3, Doordash, Yeti, and Nike.

A lot of care, attention, time, and resources went into planning a 4-day industry conference, including partnership and coordination with over 25 speakers and industry experts. We want to encourage you not just to add the events to your calendar, but to mindfully attend and interact with other like-minded leaders in the field. By charging a ticket price, our aim is to ensure that those who attend are interested in helping shape this experience with us. In exchange for your $59 paid reservation, we're organizing daily raffles where attendees who participate live have dozens of chances to win some pretty slick products, such as a Peloton bike and countless others!