Thank you for joining us at CDP Week 2020


During the week of October 19, 2020, nearly 5,000 customer data leaders joined us for an incredible industry event. Now, all the content and presentations are available on-demand. We can’t wait to see you for the next one in 2021.

View on-demand
Featuring
Featuring
Ajay Gopal
Ajay Gopal
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Steven Casey
Steven Casey
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Jeff Lawson
Jeff Lawson
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Laura Brodie
Laura Brodie
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Nick Simha
Nick Simha
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Brett Billick
Brett Billick
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Chris Colinsky
Chris Colinsky
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Josh Rab
Josh Rab
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Joshua Wexler
Joshua Wexler
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Rob Fuller
Rob Fuller
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Sam Nordstrom
Sam Nordstrom
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Anand Deshpande
Anand Deshpande
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Aditi Jain
Aditi Jain
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Jennifer Stephenson
Jennifer Stephenson
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Patti Chan
Patti Chan
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George Jeng
George Jeng
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Neel Adhya
Neel Adhya
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Nick Betit
Nick Betit
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Jay Nawaz
Jay Nawaz
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Jason Lambert
Jason Lambert
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Jean-Denis Greze
Jean-Denis Greze
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Mark Kahn
Mark Kahn
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Noah Rosenberg
Noah Rosenberg
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Rio Longacre
Rio Longacre
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Mike Doll
Mike Doll
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Uri Feld
Uri Feld
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CDP Week On-Demand

CDP Week On-Demand brings together all of the great content from Segment's immersive online conference, designed to help companies create superior customer experiences using customer data.

Learn how leading brands use CDPs to accelerate growth, look at how industry trends will shape the category, and project how your business will stay ahead in today's digital transformation.

Featuring

Aditi Jain
Aditi Jain
Blue Bottle Coffee
Director of Ecommerce
Ajay Gopal
Ajay Gopal
Sun Basket, Inc.
Chief Strategy Officer
Jennifer Stephenson
Jennifer Stephenson
CSAA Insurance Group
Vice President, Digital Hub
Steven Casey
Steven Casey
Forrester
Principal Analyst
Patti Chan
Patti Chan
Imperfect Foods
VP of Product
Peter Reinhardt
Peter Reinhardt
Segment
CEO & co-founder
George Jeng
George Jeng
VICE Media
Head of Internal Product
Jeff Lawson
Jeff Lawson
CEO & co-founder
Neel Adhya
Neel Adhya
IBM
Chief Digital Officer
Aimee Menne
Aimee Menne
Segment
Director, Solutions Architecture
Nick Betit
Nick Betit
Discovery Education
Marketing Analytics Lead
Laura Brodie
Laura Brodie
Ritual
Director of Customer Lifecycle & Growth
Jay Nawaz
Jay Nawaz
MYOB
Head of Product - Platform
Nick Simha
Nick Simha
AWS
Sr. Leader, Solution Architecture - ISV
Christy Haragan
Christy Haragan
Segment
Solutions Engineer
Brett Billick
Brett Billick
Self Financial, Inc
Chief Marketing Officer
Calvin French-Owen
Calvin French-Owen
Segment
Co-founder
Chris Colinsky
Chris Colinsky
MeUndies
Chief Technology Officer
Jason Lambert
Jason Lambert
BEES
VP of Product
Josephine Liu
Josephine Liu
Segment
Product Manager
Jean-Denis Greze
Jean-Denis Greze
Plaid
Head of Engineering
Josh Rab
Josh Rab
Intuit
Vice President, Commercial Operations and Technology
Mark Kahn
Mark Kahn
General Counsel & VP of Policy
Joshua Wexler
Joshua Wexler
Chopra
Chief Product Officer
Katrina Wong
Katrina Wong
Segment
VP, Product Marketing and Demand Generation
Kevin Garcia
Kevin Garcia
Segment
Head of Product Marketing
Noah Rosenberg
Noah Rosenberg
WWT
Director of Digital Growth
Purva Adke
Purva Adke
Segment
Solutions Engineer
Rio Longacre
Rio Longacre
Slalom
Managing Director, Customer Strategy & MarTech
Rob Fuller
Rob Fuller
Accenture Interactive
Customer Data Orchestration Practice Lead
Mike Doll
Mike Doll
Udacity
Head of Data & Analytics
Maya Spivak
Maya Spivak
Segment
Head of Brand Marketing
Rachel Landers
Rachel Landers
Segment
Product Manager
Sam Nordstrom
Sam Nordstrom
One
Principal Product Manager
Uri Feld
Uri Feld
Customer Marketing Insights & Communications Lead
Anand Deshpande
Anand Deshpande
Head of Startup Program

Agenda

Company keynote: The future of personalized experiences


Peter Reinhardt, CEO and co-founder @ Segment
 Monday, October 19th at 9:00AM PT

Product keynote: Uncovering CDPs—The right way to solve customer data


Calvin French-Owen, CTO and co-founder @ Segment
Monday, October 19th at 9:30AM PT

AMA: Uncovering scalable marketing channels in uncertain times


Purva Adke, Solutions Engineer @ Segment
Monday, October 19th at 10:00AM PT

Leveraging consumer privacy safeguards as competitive differentiation [Invite-only Roundtable]


Mark Kahn, General Counsel and VP of Policy @ Segment
George Jeng, Head of Internal Product @ VICE Media
 Monday, October 19th at 10:00AM PT

How data-empowered teams make the right real-time decisions [Invite-only Roundtable]


Tido Carriero, Chief Product Development Officer @ Segment
Uri Feld, Insights & Communications Lead, Customer Marketing @ IBM
 Monday, October 19th at 10:00AM PT

Rethinking customer acquisition strategies in a direct-to-consumer-first era [Invite-only Roundtable]


Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Patti Chan, VP of Product @ Imperfect Foods
Monday, October 19th at 10:00AM PT

AMA: Personalized marketing trends of 2020


Christy Haragan, Solutions Engineer @ Segment
Monday, October 19th at 10:30AM PT

Global insights: How to survive and thrive in a changing buying environment


Steve Casey, Principal Analyst @ Forrester
Monday, October 19th at 11:00AM PT

EMEA insights: How to survive and thrive in a changing buying environment


Steve Casey, Principal Analyst @ Forrester
Tuesday, October 20th at 6:00AM PT

Digitizing human experiences: Financial relationships [Invite-only Roundtable]


Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Josh Rab, Vice President, Commercial Operations and Technology @ Intuit
 Tuesday, October 20th at 8:30AM PT

Offline to online: How Blue Bottle Coffee is digitizing the cafe experience


Aditi Jain, Director, Ecommerce @ Blue Bottle Coffee
Tuesday, October 20th at 9:00AM PT

Accelerate your business by making decisions in real time [Invite-only Roundtable]


Calvin French-Owen, CTO and co-founder @ Segment
Nick Simha, Senior Leader of Solution Architecture - ISV @ AWS
 Tuesday, October 20th at 9:00AM PT

How to build a unified data strategy to transform your customer experience


Jay Nawaz, Head of Product - Platform Services, MYOB
Tuesday, October 20th at 9:30AM PT

Accelerating your business with digital experimentation


Kevin Garcia, Head of Product Marketing @ Segment
Laura Brodie, Director, Customer Lifecycle and Growth @ Ritual
Joshua Wexler, Chief Product Officer @ Chopra Global
Mike Doll, Head of Data & Analytics @ Udacity
 Tuesday, October 20th at 10:00AM PT

AMA: How to scale your growth and analytics stack


Christy Haragan, Solutions Engineer @ Segment
Tuesday, October 20th at 10:45AM PT

AMA: Behind the scenes: Building a customer data pipeline for all teams


Calvin French-Owen, CTO and co-founder @ Segment
Tuesday, October 20th at 11:20AM PT

Building the new financial services experience through reliable customer data [Invite-only Roundtable]


Abbas Ali, Head of Customer Success and Value Engineering @ Segment
Sam Nordstrom, Principal Product Manager @ One Finance Inc.
 Wednesday, October 21st at 8:00AM PT

Stay ahead of the mass migration to direct-to-consumer [Invite-only Roundtable]


Kevin Garcia, Head of Product Marketing @ Segment
Chris Colinsky, CTO @ MeUndies
 Wednesday, October 21st at 8:00AM PT

Evolving at the speed of digital


Jennifer Stephenson, Vice President, Digital Hub @ CSAA
Wednesday, October 21st at 9:00AM PT

Create better digital learning experiences with customer data governance


Nick Betit, Marketing Analytics Lead @ Discovery Education
 Wednesday, October 21st at 9:30AM PT

No time to waste: An inside look at what digital acceleration actually looks like


Maya Spivak, Head of Global Brand Marketing and Comms @ Segment
Nilanjan (Neel) Adhya, Chief Digital Officer Cognitive Applications @ IBM
Jean-Denis Greze, Head of Engineering @ Plaid
Jason Lambert, Global VP, Product @ Anheuser-Busch InBev
 Wednesday, October 21st at 10:00AM PT

AMA: Building a culture of experimentation to drive organic growth


Calvin French-Owen, CTO and co-founder @ Segment
Wednesday, October 21st at 11:00AM PT

AMA: How to scale and manage your customer data


Purva Adke, Solutions Engineer @ Segment
Wednesday, October 21st at 11:30AM PT

Fireside Chat: The future of customer engagement


Peter Reinhardt, CEO and co-founder @ Segment
Jeff Lawson, CEO and co-founder @ Twilio
Wednesday, October 21st at 12:15PM PT

How B2B companies can achieve a single view of the customer to drive personalization


Josephine Liu, Product Manager @ Segment
 Thursday, October 22nd at 9:00AM PT

Future-proof your business with comprehensive customer data [Invite-only Roundtable]


Ilya Volodarsky, Co-founder & President @ Segment
Ajay Gopal, Chief Strategy Officer @ Sun Basket, Inc.
 Thursday, October 22nd at 9:00AM PT

Aligning the CMO and CIO around customer data to fuel digital growth [Invite-only Roundtable]


Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Brett Billick, CMO @ Self Financial, Inc.
 Thursday, October 22nd at 9:00AM PT

How retail companies can achieve a single view of the customer to drive personalization


Josephine Liu, Product Manager @ Segment
Thursday, October 22nd at 9:00AM PT

Taking a privacy-first approach to customer data collection


Cian Martin, Senior Corporate Counsel, EMEA @ Segment
Rachel Landers, Product Manager @ Segment
 Thursday, October 22nd at 9:30AM PT

Built for digital: Why enterprises need to reinvent how they create digital experiences


Katrina Wong, VP of Product Marketing and Demand Generation @ Segment
Robert Fuller, Principal Director of Digital Solution Architects @ Accenture
Noah Rosenberg, Chief Digital Advisor & Director of Digital Product Growth @ WWT
Rio Longacre, Managing Director for Customer Strategy & Martech @ Slalom
 Thursday, October 22nd at 10:00AM PT

Growing faster with the right startup stack


Anand Deshpande, Head of Startup Program @ Segment
 Thursday, October 22nd at 10:00AM PT

Live series: How to ensure your CDP project is a success


Abbas Haider Ali, Head of Customer Success and Services @ Segment
Aimee Menne, Director, Solutions Architect @ Segment
Seth Familian, Principal, Advisory Services @ Segment
 Thursday, October 22nd at 11:00AM PT

How Instacart scaled a culture of data-driven experimentation


Kevin Garcia, Head of Product Marketing @ Segment
Brandon Leonardo, Co-founder @ Instacart
Thursday, October 22nd at 12:00PM PT

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