CDP Week: Summer Edition gave industry leaders and analysts in the customer data community a chance to get together to share recent trends, identify challenges, learn from real-life stories, and share ideas for being a successful customer-first company in 2022.
Our immersive virtual panels and sessions from industry leaders covered the topics we've heard are top of mind for our customers, including how to drive return on ad spend (ROAS) in a cookieless world, customer data for retailers and financial services, deep dives into the latest developer toolkit you need to drive the best customer experiences, and more.
We're hoping that you'll walk away with a deeper understanding of:
- How to get ahead of the impact of third-party cookies going away by the end of 2023
- Ideas for engaging customers through omnichannel strategies and data-driven personalization
- Actionable plans to apply customer data strategies within your organization
Bozoma Saint JohnMarketing Executive, Author & Entrepreneur
Ted ChiDigital Marketing Executive
Jeff LawsonCEO, Twilio
Elena DonioPresident of Revenue, Twilio
Eyal ManorChief Product Officer, Twilio
Joyce KimCMO, Twilio
Gerry MurrayResearch Director, Marketing and Sales Technology, IDC
Ruxanda WehrProduct Partnerships Manager - Signals, Meta
Tess MercerHead of Marketing Ops, Box
Hunter MedneyChief Architect, Growth and Ecosystem Data Services, IBM
Josh HicksDirector, Marketing Operations, Cloudera
Victoria HammondSVP, Marketing, World Finance
Steve DavitoGM, Data & Growth Platform, Twilio Segment
Jodi AlpersteinGM, Twilio Segment
Kathryn MurphyGM & VP of Twilio Engage, Twilio Segment
Ramsay ShiellsTech Lead, BrewDog PLC
Meir AmielSVP, Data & Growth Platform - R&D, Twilio
Katrina WongVP Marketing, Twilio Segment
Ferruccio BalestreriCo-Founder and CTO, June.so
Taylor CronkCRM Lead, Orchard
Kevin GammarielloVP, Product Analytics & Engagement, Suzy
George ChenAVP Professional Services, Twilio Segment
For Business Leaders
Knowing your customer is the key to delivering an exceptional customer experience. At CDP Week, companies that have executed personalized digital experiences while still maintaining privacy standards will be sharing their tips for success.
In our targeted sessions we’ll be conversing with other business leaders about data and the future of customer engagement, we’ll review insights from this year’s State of Personalization Report, and examine the leading role of first-party data in customer-first privacy efforts.
Look for sessions withBusiness Leaders
As a developer, you know how much technical work can be involved in properly collecting, cleaning, unifying, and analyzing data. Activating data can be even more difficult, especially if you need to create custom solutions for your company’s very unique business case while collaborating with cross-functional teams.
We will be hosting developer-focused sessions that showcase how Twilio Segment customers are customizing and extending the platform to meet their organization’s specific needs.
Look for sessions withDevelopers
Agenda by day
Join Jeff Lawson for Opening Remarks
June 21, 12pm EDT | 9am PDT
Twilio CEO, Jeff Lawson welcomes attendees to CDP Week: Summer Edition, celebrates the success of businesses handling digital transformation, and gives an update on the three big trends causing a shift to first-party data.
Keynote: Bozoma Saint John on Leading with Resilience and Innovation
June 21, 12:15pm EDT | 9:15am PDT
Join fireside chat with special guest, Forbes #1 Most Influential CMO, Bozoma Saint John and Katrina Wong, VP Segment Marketing as they discuss how to resiliently lead and authentically build trust with customers.
Analyst IDC on CDPs and Modern Data Ecosystems
June 21, 1pm EDT | 10am PDT
Join IDC analyst, Gerry Murray and Twilio Segment GM, Jodi Alperstein as they share insights from the market, customer case studies from Anheuser-Busch, Fox Sports, and Vacasa.
Cookieless Conversion and the Future of Marketing
June 21, 2pm EDT | 11am PDT
In this joint customer and product deep dive, learn how Twilio Segment and Meta uses cookieless conversion for more return on ad spend (ROAS).
Remarks from Steve Davito
June 22, 12pm EDT | 9am PDT
In the kickoff to CDP Week: Summer Edition Day 2, we’ll hear from Steve Davito, GM for Twilio Data and Growth Platform, who will share the most important learnings we’ve gained from our customers.
Discussion: 3rd Annual State of Personalization Report 2022
June 22, 12:15pm EDT | 9:15am PDT
Join a discussion with Twilio Engage GM, Kathryn Murphy and Tess Mercer, Head of Marketing Ops at Box on our 3rd annual State of Personalization Report featuring top market trends. Learn key insights on the latest consumer preferences.
Live Podcast: Good Data, Better Marketing
June 22, 1pm EDT | 10am PDT
A live recording and the official launch of Twilio Segment’s new podcast: Good Data, Better Marketing with Ted Chi, Digital Marketing Executive. Tune in for a conversation on building best-in-class customer experiences in a digital first world.
Deep dive: What’s new for developers
June 22, 2pm EDT | 11am PDT
Learn what we recently launched: next generation libraries and SDKs. This is a deep dive for developers working with Twilio Segment CDP, including insights from three guest speakers: Taylor Cronk, CRM Lead at Orchard, Ramsay Shiells, Tech Lead at BrewDog PLC, and Josh Hicks, Director, Marketing Operations, at Cloudera.
Slices with Segment: Developer Stories and Demo Showcase
June 22, 3pm EDT | 12pm PDT
Our developer community is gathering for an interactive showcase featuring Hunter Medney, Chief Architect, Growth and Ecosystem Data Services at IBM, Ferruccio Balestreri, Co-Founder and CTO at June.so, and Kevin Gammariello, VP Product Analytics & Engagement at Suzy. Whether you're interested in managing your configuration as code or convincing your manager that you need Segment, we'll share ideas here that can help you win.
Panel Discussion: Reaching your Customer Data Maturity
June 22, 4pm EDT | 1pm PDT
Learn the blueprint for your data journey. This live panel, featuring Victoria Hammond, SVP of Marketing at World Finance and George Chen, AVP of Professional Services at Twilio Segment will cover best practices on what companies do at each stage of their customer data maturity.
Remarks from Meir Amiel
June 23, 12pm EDT | 9am PDT
Meir Amiel, Twilio’s new SVP, Data & Growth - R&D, will share how we will ensure Twilio Segment will continue to be easy for marketers and loved by developers.
Fireside Chat with Twilio CMO Joyce Kim: First Party Data and Beyond
June 23, 12:15pm EDT | 9:15am PDT
In this fireside chat, VP Segment Marketing, Katrina Wong will interview Twilio’s new Chief Marketing Officer, Joyce Kim. They will share why we need to shift to first party data, what to be on the watch for and how you can take a privacy and consumer first approach.
Product Tour: Building Omnichannel Customer Experiences with Twilio Segment CDP
June 23, 1pm EDT | 10am PDT
An interactive demo showing how Veronica Beard builds omnichannel journeys using Twilio Segment CDP followed by a live Q & A.
Join Elena Donio for Closing Remarks
June 23, 2pm EDT | 11am PDT
Elena Donio, Twilio’s new President of Revenue will send us off with some observations from CDP Week: Summer Edition and why she’s confident that first-party data is the key to the future of customer engagement.